Quick overview
You need... | Choose Studio | Choose Lite |
|---|---|---|
High-volume bottle shots | Yes, first proof in 3 to 5 business days | Yes, under 1 hour per image |
Fully custom, storytelling visuals | Full-service experience | Not possible |
Lifestyle imagery, videos, etc. | Yes | Only basic bottle shots |
Human guidance & direct support | Included | Email only support |
For a detailed visual comparison, visit this dedicated comparison page.
What each service offers, simply explained
Outshinery Studio
Perfect for when you're launching a full brand campaign or want label-accurate bottle photography.
Process: Answer a detailed questionnaire and provide us with your print-ready label. Our 3D artists will nail every detail, nothing is too unique.
What you get: Perfect digital twin of your product, stylized visuals, lifestyle scenes, videos, and polished POS materials.
Timing: First proof in 3 to 5 business days; vintage, ABV, and liquid color updates are free forever.
Support: Responsive, hands-on service every step of the way.
Outshinery Lite
Ideal for getting your products online fast, no setup required.
Process: Choose your bottle, liquid color, and glass, upload your label, preview it on a demo bottle, and download. All automated.
What you get: Clean, professional bottle shots in under an hour.
Price: $29 per image, $23 after your 10th order.
Support: Email-only support.
When to use which
Going big (e.g., holiday launch, packaging redesign, brand refresh)?
→ Head to Studio for that high-end, storytelling treatment.
Updating SKUs, filling e-commerce gaps, or launching multiple SKUs fast?
→ Choose Lite for quick, affordable, and consistent images without any fuss.
Small foil, emboss or varnish details on a flat label?
→ Lite works. Add them with the free Label Prep tool before you order. They look convincing on your website and retail listings.
A finish that is the star of the label (deep or multi-level relief, foil over most of the label, textured or specialty paper), a neck label, a custom capsule color, or a bottle shape not in the Lite library?
→ Head to Studio. When you want more control, precision and realism on the finish, that's Studio.
Comparing the results
Lite does not include advanced features like custom capsule designs or finishes that carry the whole label, such as deep embossing or foil over most of the label, which are available with Studio.
For example, if you need a color or effect not found on the Colors page, that’s where Studio comes in.
Studio holds a library of more than 1,100 bottle models and builds any shape that is not in it, across wine, beer, spirits, ready-to-drink cocktails and seltzers, cider, cannabis and wellness, and any other packaged product, in bottles, cans, bag-in-box, and custom containers. Lite covers wine and cider bottles in 375 ml, 750 ml, and 1.5 L magnum, plus 10 beer shapes from 330 ml to 750 ml, in more than 15,000,000 configurations. Any bottled beverage in one of those bottles with a flat-printed label works in Lite, from kombucha and hard tea to botanical drinks and mixers.
Three things always go to Studio, whatever the bottle: spirits, sake, and cannabis. And anything in a can.
